Full Frame lenses:
# Canon EF 24-70mm f/2.8L USM, $1190 (review), heavy, but very high quality and the ultimate wedding reception tool
# Canon EF 24-85mm f/3.5-4.5 USM, $322 (review)
# Canon EF 24-105mm f/4 L IS USM, $1059 (review), much lighter than the 24-70, but still superb optical quality, the loss of one f-stop compensated for somewhat by the provision of image stabilization
# Canon EF 28-80mm f/3.5-5.6 II, $150, cheap "kit" lens designed for the film Rebel
# Canon EF 28-90mm f/4-5.6 II USM, $98 (review), cheap "kit" lens with a faster quieter autofocus
# Canon EF 28-105mm f/3.5-4.5 II USM, $230 (review), reasonably cheap, reasonably good for outdoor use
# Canon EF 28-105mm f/4-5.6 USM, $149 (review), spectacularly cheap, spectacularly crummy
# Canon EF 28-135mm f/3.5-5.6 IS USM, $410 (review), average image quality, image stabilization useful if you must take pictures from an unstable platform, such as a boat
# Canon EF 28-200mm f/3.5-5.6 USM, $375, convenient range, acceptable image quality if used on a tripod and stopped down to f/8
# Canon EF 28-300mm f/3.5-5.6L IS USM, $2300 (review), incredibly heavy, exceptional range, reasonably good quality, image stabilizer enables handheld use at longer focal lengths without the use of a tripod or flash
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The L lenses are Canon's expensive lenses designed for professional photographers. An L lens will always have good optical performance, even if it is a wide-range zoom that is challenging to design. An L lens will always be mechanically tough and well-sealed against water and dust. An L lens might be very heavy and expensive. Note that there are some non-L prime (fixed focal length or non-zoom) lenses, such as the 50/1.4, that offer extremely high optical quality. The non-L Canon zoom lenses are optimized for light weight and low cost and won't be especially high in optical quality.